"But the proposition is the brief!"

said the Creatives to the Creative Director when there was no proposition on the brief. The proposition was a mere summary of the brief. Creative Director said, "But she is a planner, she knows what she is doing." NOT! The Creative Director should have the decency to vet the brief and no, she was a media planner but the agency hired her thinking it is the same as a strategic planner. ROFL!

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